There are lots of companies looking to make their fortunes from mobile advertising, but it's still quite early to decide whether they're on the right track. However, a new survey conducted by M:Metrics and AdMob indicates they might be.
According to the survey, 65% of people who respond to ads on AdMob's publisher network are in the 18-34 age bracket that's much coveted by advertisers. The survey also suggested that advertisers can easily target specific types of people, for example by gender or ethnicity, by advertising on certain sites.
In theory, this means more targeted advertising, which won't be seen as intrusive by mobile users, because it'll be more relevant to their interests. However, it's fair to say that the biggest advertisers will need more data than this before they plough serious money into mobile advertising. As we said, it's early days...
(via MobileCrunch)
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