That headline might not work, but at least we tried, eh? MobHappy has some interesting news about Yorkshire-based mobile service yournextbus. It launched two years ago, and lets you send a text message to find out when your next bus is arriving, although there's also a WAP site.
The news is that the service has received two million text messages so far, with a further million hits on its WAP site. It might not be a 'sexy' mobile service like TV or downloadable music, but it seems to be one that people genuinely want to use. Of course, if our buses ran like clockwork, nobody would need it, but that's a separate rant for another time.
Local councillor Ryk Downes reckons 13% of passengers are using the buses more as a result of the service too, so it's clearly paying its way.
yournextbus article (via MobHappy)
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