Last week, Nokia finally announced its long-rumoured music downloads store, called logically enough the Nokia Music Store. You can read all the details over on the Mobile Choice website. Nokia was keen to portray the store as a competitor to Apple's iTunes Store. However, that's an ambitious claim, given Apple's dominance in the music downloads market.
We've put together five reasons why Nokia's ambitions aren't just bluster. Even if iTunes' position as top dog isn't under threat yet, Apple should be looking over its shoulder a bit nervously at its new mobile-focused competitor. Starting with...
1. The rise of mobile music. Nokia already claims that it's the world's biggest manufacturer of MP3 players, thanks to the tens of millions of music-capable handsets it shipped last year. Although it's a bit early to write iPods off as dead dodos, there's a definite shift towards people listening to music on their phones, which the Nokia Music Store aims to capitalise on.