We're not sure whether we're impressed or scared by the Wirefile V-Clinic. It's a mobile 'personal dietician' application that promises personalised diet and fitness services on your phone. Used by personal trainers and dieticians, it's an application that downloads your meal and fitness plan every day, created by whoever you're paying to turn you into a buff adonis / beauty.
You tap in details of your eating and exercise, and they get sent back to your trainer, who can then shout at you if you've been lazy and/or greedy. "If I eat too much pizza over the weekend, I get an SMS or call putting me back on track," says happy user Jenny McKay.
We're sure that's very useful, but we're not sure we like the idea of our phone being a pocket snitch when three Mars Bars accidentally fall into our mouth. However, you are able to text your personal dietician from within the application, if you disagree with their 'motivational' messages. In all seriousness, it's an innovative example of how phones are finding yet more ways to help in our daily routines.